Founder and Editor Irene Hoof, who calls herself a “collector of all things beautiful” created Bloesem in December 2006. Leaving her hometown Amsterdam for the first time in 1997, Irene roamed the globe for a couple of years making stop overs in London, New York and Toronto. A graphic designer by trade she now lives in Kuala Lumpur, Malaysia with her husband Rik and two sons, Lode and Kiet. From her home office ( overlooking a bamboo garden) she writes this blog to bring outside-the-mainstream daily finds to her readers. ( Of course she has a slight bias for Dutch design.) Read, then bookmark. Enjoy!